How are you going to make an impact?
How are you going to make a difference in your community?
How are you going to do great work?
These are questions that Gettysburgians ask themselves regularly, and questions that our socially-minded entrepreneurial alumni ask themselves almost every day.
Instead of advancing commercial goals, these alums are working to improve social conditions by using skills and business practices typically reserved for the business sector.
Take Blake Mycoskie’s TOMS to Yvon Chouinard’s Patagonia, for example, or small businesses in a local community that have a formal and documented social impact. It is growing trend, and while it is leaving its mark in the commercial sector, it is fundamentally changing the way entrepreneurs think about business, too.
Our alums are building their own businesses from the ground up and are overcoming challenges in order to fulfill a demonstrated need within their community that resonates with their personal passions. And above all else, they are having a social impact.
Humanitarian Social Innovation
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When Linda Zweizig Rentschler ’86 first heard the term social entrepreneur, something clicked for her. She identified with it, not just as a business practice, but also as the way in which she lives her life.
At the time, Rentschler was enrolled in an MBA and M.Ed. program at Lehigh University. She saw the challenges that her classmates faced as they tried to plan and launch their own non-profits.
According to Rentschler, most social entrepreneurs have a passion, but not necessarily the business acumen, driving their organization. Her classmates, for example, often needed support talking through their business model, connecting with resources, and marketing their product to the right audiences.
In fact, the biggest challenge Rentschler finds social entrepreneurs facing is finding sustainable sources of revenue.
“I kept thinking that there has to be a better way for people who want to do good to be able to do that good,” Rentschler said. “Everything came together at that point.”
What she created in February of 2014 is Humanitarian Social Innovation (HSI), a social profit that acts as a consultant for other entrepreneurs in order to ensure their organizations are built on a solid business foundation.
“You are not only giving these people and their organizations what they need on a basic level, but you are encouraging and inspiring their passion,” Rentschler stated. “It’s an amazing moment when you sit with someone who has this vision and you can give them what they need to make their passion come to fruition.”
Kids Sports Network of San Antonio
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For Frank Martin ’63, finding funding was one of the initial challenges he faced when he created the Kids Sports Network of San Antonio. He had just retired from the U.S. Air Force and was interested in addressing systemic issues he saw in the management of youth sports leagues.
It was during his last four years in the U.S. Air Force that Martin began working with youth sports leagues and saw how poorly managed they were. After his retirement, he became dedicated to improving the management of children’s sports.
The challenge to find funding was one that he quickly overcame, though, as the Kids Sports Network of San Antonio gained the sponsorship of the NBA Spurs, received a Point of Light from President George H.W. Bush, and created an innovative sports league that has taken off across the country.
“I vividly remember thinking, ‘What am I doing? How am I going to make this work?’” Martin recalled. “I had two kids in high school who were getting ready to attend college, and here I was trying to make something from nothing. But I stuck with it, got creative with resources, and promoted the program quite aggressively. I had a lot of groundwork to do, but eventually, it really started to grow.”
Kisses from Katie
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For Alan ’02 and Victoria Anderson Manning ’01, it was an unimaginable tragedy that showed them the unique opportunity they had to make a positive change. A few days after their daughter, Katie, was born, she was diagnosed with congenital heart failure. She passed away a few short months later.
“My wife and I were actually really lucky,” Alan explained. “We both had good jobs that allowed us to take time off as we needed. We had laptops that we could take into our meetings with doctors in order to research and better understand what they were saying. We had family and friends to support us, and we were in a place where we could relate to the doctors and nurses, we could understand each other in a way that other families weren’t able to.”
It wasn’t until one of Katie’s hospital visits and a chance encounter with another family that the Mannings recognized the full extent of their privilege, and in turn, their ability to help others.
“We were waiting outside of Katie’s room, watching while she was in surgery, when we noticed the young woman in the room next to hers,” Alan recalled. “She was maybe 16 years old, a single mother in her daughter’s room all alone. She had no support, no means to advocate for her daughter, nothing.”
In that moment, both Mannings saw an opportunity for others to benefit from their experience, and the seeds for Kisses from Katie were sown.
A nonprofit that prides itself on “taking the edge off,” Alan and Victoria have developed many different programs in the years since Katie’s passing that help to level the playing field in terms of privilege.
“This is more about creating a community and providing an outlet or a system of support for people who are going through similar experiences. At the end of the day, if we can have a little bit of an impact or make a little bit of a difference for another family, that is what means the world to us,” Alan said.
The Gettysburg Connection
Alums like Rentschler, Martin, and the Mannings strive to make an impact in the communities they work with every day. It is that intentional impact that is the unifying factor of any social entrepreneurial venture, and turns a business into a personal commitment.
In many ways, that level of commitment is akin to the programming that the Center for Public Services strives to promote.
“At Gettysburg, our goal is to create sustainable partnerships with the community,” said Kim Davidson, Director of the Center for Public Service. “This long-term type of interaction with the community makes service something that becomes very personal. There’s a transitional moment – when it goes from being something that you are told to do to something that you do because you have a connection to it.”
It makes sense, according to Davidson, that many of our alums would crave that level of connection to their communities when they graduate, and find it by integrating it into their professional paths.
Find out more about how we are inspiring socially-minded entrepreneurs and learn more about our entrepreneurship competitions.